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Updated on
4/8/2024

Navigating Security Concerns and Opportunities of Real Estate Investment Apps

Written by: 
Landa Team


Real estate investment apps have transformed the way individuals interact with the property market, offering unprecedented access and opportunities for both seasoned and novice investors. These platforms provide a wealth of benefits, including low to no trading fees, ease of access, and opportunities for portfolio diversification. Yet, as with any technological advancement, they also introduce a new set of challenges and security concerns that investors must navigate.

Pros of Real Estate Investment Apps

Low to No Fees: A hallmark advantage of real estate investment apps is their cost-effective nature. Traditional real estate transactions often involve hefty fees, but many mobile platforms eliminate or significantly reduce these costs, enabling more of your money to go into your investments​​.

Accessibility: The user-friendly interfaces of these apps democratize real estate investing, making it simpler for anyone to start building a portfolio. With features designed to cater to users of all levels of experience, these platforms lower the barrier to entry into the real estate market​​.

Diversification Opportunities: Platforms like Arrived, Fundrise, and Ark7 provide access to a variety of real estate investments, from single rental homes to commercial projects, with relatively low minimum investment amounts. This allows for easier diversification, spreading risk across different property types and locations​​.

Cons and Security Concerns

Gamification and Risky Behaviors: Some platforms use gamification strategies to encourage user engagement, which can lead to more emotional and less informed investment decisions, especially among inexperienced investors​​.

Lack of Personal Advice: Unlike traditional investment avenues, most apps do not offer personalized financial advice, potentially leaving investors to navigate complex decisions on their own​​.

Limited Investment Choices: While apps offer ease and accessibility, they may also limit the range of investment options, potentially constraining investors to a narrow set of assets like stocks and ETFs​​.

Mitigating Security Concerns

Investors can employ several strategies to safeguard their interests when using real estate investment apps:

Educational Resources: Leverage the educational tools provided by many apps to better understand the risks and mechanics of real estate investing.

Reputation and Reviews: Opt for well-reviewed platforms known for their reliability and security. Investigating platforms' histories and user feedback can guide you towards safer investment choices.

Investment Understanding: Ensure you fully grasp the terms, potential returns, and fees associated with your investments. Remember, higher returns often come with higher risks.

Professional Consultation: Consider seeking advice from financial advisors to align your app-based investments with your broader financial goals and risk tolerance.

Real estate investment apps have undeniably opened new avenues for investors, making it simpler and more accessible to venture into the property market. However, the convenience comes with its set of risks, primarily around security concerns and the potential for uninformed decision-making. By approaching these platforms with caution, education, and a strategy aligned with one's investment goals, individuals can navigate the digital real estate landscape effectively, capitalizing on its opportunities while mitigating its risks.

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Landa Holdings, Inc. ("Landa Holdings") operates the www.landa.app website (the "Site") and the Landa mobile application (the "App")(collectively, the “Platform”). Landa Holdings manages Landa App LLC, Landa App 2 LLC, Landa App 3 LLC (“Landa Issuers”), and raises funds and facilitates the issuance of shares for the Landa Issuers entities through the Platform pursuant to Regulation A under the Securities Act of 1933 (“Regulation A”).

Neither Landa Holdings nor any of its affiliates is a registered broker-dealer or investment advisor. All securities-related activity for the Landa Entities is conducted through Dalmore Group LLC (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC, You can review Dalmore's brokercheck for Dalmore.

Landa is not a bank.

Further, Landa Management LLC, a wholly-owned subsidiary of Landa Holdings, manages Landa Financing LLC (“Landa Financing”), and raises funds and facilitates the issuance of shares for Landa Financing through the Platform pursuant to Regulation A. All securities-related activity for Landa Financing is conducted through Dalmore Group LLC (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC (for more information on Dalmore, review Dalmore’s brokercheck.

‍You should speak with your financial advisor, accountant, and/or attorney when evaluating any offering of securities. Neither Landa Holdings, Landa App, nor Dalmore makes any recommendations or provides advice about investments, and no communication, through this website or in any other medium, should be construed as a recommendation for any security offered on or off this investment platform. Nothing in this material should be construed as investment or tax advice, or a solicitation or offer, or a recommendation to buy or sell any securities. The Site and/or the App may make forward-looking statements. You should not rely on these statements but should carefully evaluate the offering materials in assessing any investment opportunity, including the complete set of risk factors that are provided as part of the offering circular for your consideration.  We urge you to review the applicable offering circular, available here.


All securities offered by the Landa Entities and Landa Financing are deemed “Shares”. Investing in Shares involves risks, and there is always the potential of losing money when you invest in Shares. Past performance is no guarantee of future results. Investments in Shares are speculative and involve substantial risks to consider before investing, outlined in the respective offering materials and including, but not limited to, illiquidity, lack of diversification, and complete loss of capital. An investment in Shares constitutes only an investment in a particular offering and not in Landa Holdings, Landa App, or any of the underlying asset(s). Investors should carefully review the risks located in the respective offering materials for a more comprehensive discussion of risks.

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Investment overviews on the Platform contain summaries intended for informational purposes only and are not complete. For detailed information, we urge you to refer to the applicable offering circular filed with the SEC. Neither Landa Holdings nor any of its affiliates offers refunds after an investment has been made.

You should speak with your financial advisor, accountant, and/or attorney when evaluating any Shares. None of Landa Holdings or its affiliates, Dalmore makes any recommendations or provides advice about Shares, and no communication, through this website or in any other medium, should be construed as a recommendation or investment advice. Nothing on the Platform should be construed as investment or tax advice, or a solicitation or offer, or a recommendation to buy or sell any securities.The Platform may make forward-looking statements. You should not rely on these statements but should carefully evaluate the offering materials in assessing any investment opportunity, including the complete set of risk factors that are provided as part of the offering circular for your consideration. We urge you to review the applicable offering circular, available here.


All Shares will be issued in electronic form only and will not be listed or quoted on any securities exchange. After a Series’ offering has concluded, we expect that the Public Private Execution Network Alternative Trading System, or PPEX ATS (the “Secondary Trading Platform”), which is registered with the SEC and operated by North Capital Private Securities Corporation (“North Capital”), will be the only venue available for the resale of Shares. Resales of Shares will be conducted by Dalmore, as a broker-dealer member of the Secondary Trading Platform; provided, however, any such resale of Shares will be subject to federal and state securities laws and the restrictions in the Series’ Operating Agreement, and there can be no assurance that an active market for any Shares will develop on the Secondary Trading Platform, that the Secondary Trading Platform will be available to allow resales of Shares to residents of all states, or that the Secondary Trading Platform will be available at all. For these reasons, investors must be prepared to hold their Shares indefinitely.


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Landa Holdings maintains this website for informational purposes only. All offerings of Series’ Shares (and information about each Series and its underlying property) are conducted exclusively on the Landa Mobile App.

All images and figures shown are for illustrative purposes only and are not actual customer or model returns. Landa is not a cryptocurrency app, all monetary values are in U.S dollars and available only to U.S. investors.

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