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Updated on
5/30/2024

Listed & Liquid: Introducing Direct Listing with Landa

Written by: 
Dani Lang

As Landa continues to reshape the real estate investment landscape, we've identified common challenges that hinder both property owners looking to sell and investors eager to buy. Our new Direct Listing service is crafted not just as a feature but as a strategic solution to these enduring problems in the real estate market.

The Rigidity of the Sellers' Market

Reflecting on my early days in real estate, I remember the traditional selling process being notably rigid and layered with middlemen—from brokers to agents to legal hurdles. Each additional layer introduced complexity, costs, and delays, which ultimately reduced the bottom-line value of the property. This outdated system not only slowed down transactions but also added significant expenses, consuming valuable time and financial resources that could otherwise be used more efficiently for other deals.

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Age of Inventory Circa 2022 from the Zillow Research Team

The Dual Benefits of Direct Listing

Direct Listing is Landa’s answer to the inefficiencies of traditional real estate sales and transactions. The foremost value proposition of Direct Listing is that it allows investors to intentionally capture maximum value with zero hassle through this new listing process. Direct Listing empowers property owners to list their properties directly on our platform as IPOs, transforming them into tradable shares. This provides sellers with quick, efficient access to the real estate market and offers investors new and diversified opportunities.

A-Z Listing

You might be wondering how this works. The process is straightforward, and one we have completed over 200 times. Once Landa’s team vets your property, we manage everything from start to finish. 

Here's the breakdown: Landa partners with a lender to finance 65% of each investment, while the remainder is funded by our platform investors. To make the property available for investment, Landa adds it to our series LLC offerings, enabling it to be listed on our platform. This allows thousands of investors to purchase shares. Like all properties currently available on the platform, Landa remains the property manager and is responsible for the leasing and maintenance. For complete details, please check out our SEC filings and documents.

A Built-In Safety Net for Sellers

Understanding the framework in place for Direct Listings is essential. Landa’s Fallback Provision was designed to encourage more innovation among real estate professionals. It acts as a robust safety net, enabling sellers to activate this provision and accept an offer for 85% of the purchase price if there is insufficient demand from investors after 180 days. Confident that vetted properties will complete the IPO process, we built this provision to empower innovators in the real estate market, offering them reassurance and stability as they join us in reshaping the real estate landscape through Direct Listings. This ensures both confidence and security for sellers and stability for our platform and its investors.

Operational Integrity

At Landa, we are deeply committed to aligning our interests with those of our stakeholders. We facilitate this alignment through our investment structure and operational practices.To ensure interests are aligned, Landa earns fees from the proceeds and offers a closing guarantee, tying our success directly to the satisfaction and profitability of each listing.

A Strategic Approach to Acquisition

At Landa, our approach to selecting properties for Direct Listing is rigorous and strategic. We focus on residential properties and portfolio known for their income potential and appreciation value. Our criteria prioritizes properties in desirable locations with strong financial performance, ensuring that each new listing is not just an addition to our offerings but an exceptional and diverse investment opportunity.

Looking Ahead: Expanding Opportunities and Community Engagement

The launch of Direct Listing is a key milestone in our roadmap to becoming a full-stack real estate investing platform. It addresses the immediate needs of property sellers and strategically expands our offerings to investors, making real estate investment more accessible and advantageous for new stakeholders. Through continuous engagement with our community and by leveraging their insights, we strive to integrate new and exciting real estate opportunities into the Landa app.

Submit your investment property to Direct Listing with Landa today.

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Landa Holdings, Inc. ("Landa Holdings") operates the www.landa.app website (the "Site") and the Landa mobile application (the "App")(collectively, the “Platform”). Landa Holdings manages Landa App LLC, Landa App 2 LLC, Landa App 3 LLC (“Landa Issuers”), and raises funds and facilitates the issuance of shares for the Landa Issuers entities through the Platform pursuant to Regulation A under the Securities Act of 1933 (“Regulation A”).

Neither Landa Holdings nor any of its affiliates is a registered broker-dealer or investment advisor. All securities-related activity for the Landa Entities is conducted through Dalmore Group LLC (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC, You can review Dalmore's brokercheck for Dalmore.

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Further, Landa Management LLC, a wholly-owned subsidiary of Landa Holdings, manages Landa Financing LLC (“Landa Financing”), and raises funds and facilitates the issuance of shares for Landa Financing through the Platform pursuant to Regulation A. All securities-related activity for Landa Financing is conducted through Dalmore Group LLC (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC (for more information on Dalmore, review Dalmore’s brokercheck.

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All securities offered by the Landa Entities and Landa Financing are deemed “Shares”. Investing in Shares involves risks, and there is always the potential of losing money when you invest in Shares. Past performance is no guarantee of future results. Investments in Shares are speculative and involve substantial risks to consider before investing, outlined in the respective offering materials and including, but not limited to, illiquidity, lack of diversification, and complete loss of capital. An investment in Shares constitutes only an investment in a particular offering and not in Landa Holdings, Landa App, or any of the underlying asset(s). Investors should carefully review the risks located in the respective offering materials for a more comprehensive discussion of risks.

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No money or other consideration will be solicited (and if sent, will not be accepted), and no offer to buy Shares of a particular offering can be accepted, and no part of the purchase price can be received until an offering statement filed with the Securities and Exchange Commission (the "SEC") relating to those Shares has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification by the SEC. An indication of interest involves no obligation or commitment of any kind.


Investment overviews on the Platform contain summaries intended for informational purposes only and are not complete. For detailed information, we urge you to refer to the applicable offering circular filed with the SEC. Neither Landa Holdings nor any of its affiliates offers refunds after an investment has been made.

You should speak with your financial advisor, accountant, and/or attorney when evaluating any Shares. None of Landa Holdings or its affiliates, Dalmore makes any recommendations or provides advice about Shares, and no communication, through this website or in any other medium, should be construed as a recommendation or investment advice. Nothing on the Platform should be construed as investment or tax advice, or a solicitation or offer, or a recommendation to buy or sell any securities.The Platform may make forward-looking statements. You should not rely on these statements but should carefully evaluate the offering materials in assessing any investment opportunity, including the complete set of risk factors that are provided as part of the offering circular for your consideration. We urge you to review the applicable offering circular, available here.


All Shares will be issued in electronic form only and will not be listed or quoted on any securities exchange. After a Series’ offering has concluded, we expect that the Public Private Execution Network Alternative Trading System, or PPEX ATS (the “Secondary Trading Platform”), which is registered with the SEC and operated by North Capital Private Securities Corporation (“North Capital”), will be the only venue available for the resale of Shares. Resales of Shares will be conducted by Dalmore, as a broker-dealer member of the Secondary Trading Platform; provided, however, any such resale of Shares will be subject to federal and state securities laws and the restrictions in the Series’ Operating Agreement, and there can be no assurance that an active market for any Shares will develop on the Secondary Trading Platform, that the Secondary Trading Platform will be available to allow resales of Shares to residents of all states, or that the Secondary Trading Platform will be available at all. For these reasons, investors must be prepared to hold their Shares indefinitely.


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